Market Growth
Lead Generation
For businesses to grow and succeed, it is essential to identify and connect with potential customers who are interested in their products or services. This is where sales outreach comes in. Sales outreach involves actively searching for and qualifying potential customers, and then securing those all-important first appointments.
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The first step in sales outreach is to identify potential customers who are likely to be interested in the products or services that the business offers. Once potential customers have been identified, the next step is to reach out to them and begin the process of qualifying them as a potential customer. This involves understanding their needs, their pain points, and their budget, and determining whether the business can offer a solution that meets their requirements.
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The final stage in sales outreach is to secure the first appointment with the potential customer. This is the critical first step in building a relationship with the customer and understanding their needs in more detail. The key to success at this stage is to be prepared and to demonstrate a deep understanding of the potential customer's business and their challenges.
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Sales outreach requires a structured and systematic approach to identifying potential customers, qualifying them, and securing first appointments. It is essential to have a clear understanding of the business's value proposition and to be able to communicate it effectively to potential customers. With the right approach, businesses can build strong relationships with potential customers and convert them into loyal customers who will continue to do business with them in the future.
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For more information about how Midnight Health can assist your company in lead generation within the NHS, please get in touch or book an introductory call.
Clinical Paper Summaries
Do you have clinical papers or outcome studies, supporting the use of your product? Not sure of the best way to display this information?
At Midnight, we can take these clinical papers and produce summaries or infographics, to quickly and accurately convey the outcomes and product benefits.
These summaries can either be used for customer facing interactions, or as training aids for your sales team.
For more information about how Midnight Health can assist your company in the development of clinical paper summaries, for marketing purposes, please get in touch or book an introductory call.
Exhibition Preparation
The majority of our customers frequently exhibit at a range of events, from international expos to regional conferences.
We want all of our clients to maximise their opportunities when exhibiting. Therefore, we are pleased to offer a range of services, to improve delegate engagement, increase lead generation and maximise return on investment.
There are a range of solutions available to suit any budget. We aim to make these solutions as accessible as possible.
How to Prepare for Conference Success
This is a one hour workshop, lead by Midnight Health, which includes:
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An Introduction to exhibiting at conferences
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Current methodologies used, introduction to top tactics and actions to carry out before attending a conference
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Social media activities, potential customer outreach and preparation of tools
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Discussion around how to engage with attendees whilst at the conference, including etiquette and ‘laptop disruptions’
Conference Success Strategy Development
​This is a half-day online consultation, ahead of a conference, to ensure that your company is fully prepared with a comprehensive strategy for conference success:
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Strategy development for pre-, during and post-conference planning and activities
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How to increase stand attendance by customers and to generate more leads
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Developing a plan of actions, priorities and strategies to maximise the impact of the conference, in terms of lead generation and appointment booking
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Strategy development for post-conference success, including lead follow up, utilisation of the delegate list and social media opportunities
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Includes the contents of the ‘How to Prepare for Conference Success’ elements
Post-Conference ‘Done for You’ Service
Midnight Consulting will conduct the full post-conference strategy and plan, for you, including:
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Follow up on all leads, with the aim of converting to in person/online appointments
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Outreach using email/LinkedIn with other attendees where there was no contact
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Digital marketing methods to further engage key potential customers
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Pricing to be decided on a case-by-case basis, depending on the requirements of the company and the resources needed.