Strategy Workshops
Book a Strategy Workshop
Focused, practical support for MedTech teams selling to, scaling within, or entering the NHS.
Whether you’re moving deals forward, turning a pilot into wider adoption, planning entry into a priority Trust, or preparing a UK launch, these full-day workshops give you the clarity and structure to make real progress.
Each session is private, hands-on, and tailored to your specific NHS challenge.
NHS Sales Accelerator - £950
High-impact practice day for founders and commercial teams selling into the NHS.
If you are already in conversations with NHS buyers but deals feel slow, stuck, or inconsistent, this one-day workshop is designed to sharpen how you sell.
In this one-day session, we will:
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Review your current approach to NHS sales – who you’re speaking to, what you’re saying, and where conversations stall.
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Map your sales process against a typical NHS buying journey.
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Practise real NHS conversations, including discovery questions, demos, and closing.
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Work through common objections and how to respond without losing the opportunity.
You will leave with:
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A clearer, NHS-aligned sales flow you can follow for every opportunity.
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Tested wording for key parts of your sales conversations (intros, value story, closing).
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Practical ways to progress deals that have gone quiet.
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Increased confidence in handling NHS resistance and pushback.
Format: Full-day workshop, remote or in-person (UK only) for founders and small teams.

Pilot-to-Scale Strategy Day - £950
Turn a successful NHS pilot into a plan for wider adoption.
If you have run (or are running) an NHS pilot but are unsure how to move from “nice project” to “real contracts”, this workshop is for you.
In this one-day session, we will:
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Review your pilot aims, data, and feedback.
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Identify what matters most to decision-makers (clinical, operational, and financial).
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Map potential next sites (Trusts, ICSs, regions) and routes to scale.
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Outline what evidence, case studies, or business cases are needed to unlock adoption.
You will leave with:
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A practical scale-up plan for the next 6–12 months.
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Clear next steps for turning pilot results into a compelling NHS case.
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A shortlist of target organisations or pathways to focus on first.
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Greater clarity on who needs to see what, and in what order, to say “yes”.
Format: Full-day workshop, remote or in-person, for teams with at least one NHS pilot or proof-of-concept site.

Key Account Entry Day - £950
A focused day to plan how you will enter one priority NHS Trust or ICS.
If there is a specific NHS organisation you want to work with but you are not sure how to get in front of the right people, this workshop helps you design a realistic route in.
In this one-day session, we will:
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Look at your chosen Trust or ICS – their priorities, pressures, and public information.
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Identify likely champions, decision-makers, and blockers for your solution.
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Map possible routes in (clinical, digital, procurement, transformation).
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Draft tailored outreach angles and conversation starters.
You will leave with:
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A simple, tailored account entry plan for one priority Trust or ICS.
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A stakeholder map showing who to approach and why.
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Practical steps to start conversations in the next 2–4 weeks.
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Greater focus on where to invest your limited time and energy.
Format: Full-day workshop, remote or in-person (UK only), ideal for post-market MedTech teams targeting specific NHS accounts.
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Sales Funnel Review & Redesign - £950
Streamline your NHS sales pipeline so you can see where deals really move – or stall.
If you have a growing list of contacts and conversations but no clear picture of your sales funnel, this workshop helps you bring structure to the chaos.
In this one-day session, we will:
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Map your current sales steps from first contact to contract or pilot.
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Identify where leads drop off or go quiet.
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Align your stages with a typical NHS decision process.
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Redesign your funnel into clear, simple stages you can track.
You will leave with:
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A visual sales funnel tailored to your NHS sales journey.
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Clear definitions of each stage, so your team uses the same language.
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A small set of key metrics to track progress and spot problems early.
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Practical next steps to tidy your CRM or spreadsheet pipeline.
Format: Full-day remote workshop, designed for startups and scale-ups with some NHS activity already underway.

Go-to-Market Launch Planning Sprint - £950
Design a focused 90-day plan to launch or relaunch into the UK NHS.
If you are entering the UK market or ready to move from planning to action, this workshop turns ideas into a realistic launch plan.
In this one-day session, we will:
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Clarify your launch goals for the next 3 months.
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Prioritise target NHS segments (by pathway, geography, or organisation type).
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Identify the core activities you can realistically deliver with your current team.
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Map out key messages and materials needed for outreach and pilots.
You will leave with:
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A practical 90-day launch plan for the UK/NHS.
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Clear priorities so you know what to do first – and what to park.
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A simple activity timeline you can share with your team and investors.
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More confidence that your launch is structured, not scattergun.
Format: Full-day remote workshop, particularly suited to international MedTech companies entering the UK market.


